Starbucks has ushered in the fall season with the release of its autumn menu, now available at select Starbucks Reserve locations, including flagship stores across New York City.
Seasonal Staples Return
The much-loved Pumpkin Spice Latte (PSL) is back once again, joined by other seasonal favorites such as the Pumpkin Cream Cold Brew. These drinks, which have defined Starbucks’ fall offerings for more than 20 years, remain the cornerstone of its seasonal menu.
Introducing the Tiramisu Latte
For 2025, Starbucks has added a new highlight: the Tiramisu Latte. Inspired by the classic Italian dessert, the beverage blends espresso with a mascarpone-flavored syrup and cocoa dusting. It will be offered in both hot and iced versions, catering to customers seeking either comfort or refreshment as the cooler season begins.
A Seasonal Tradition
The return of pumpkin spice drinks has become a cultural signal of autumn in the U.S. In New York City, long lines formed at Reserve stores early this morning as customers sought out both returning favorites and the new tiramisu-inspired addition.
Market and Cultural Impact
Industry analysts emphasize that Starbucks’ seasonal menu plays a key role in customer engagement and sales growth. The Pumpkin Spice Latte alone has grown into a billion-dollar product, influencing countless competitors in the food and beverage sector to adopt their own fall-themed offerings.
Availability
The fall lineup will only be available for a limited time. Starbucks has encouraged customers to visit early, noting that some specialty drinks may sell out quickly.
For many, the arrival of the Pumpkin Spice Latte represents more than just a beverage—it has become a seasonal tradition, signaling the unofficial start of autumn in New York City and beyond.
